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Originally Posted by subiestyle
So I called up a dealer and he said all scion cars need to be sold at msrp. Not above or below.
Is this right?
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No.
But, I can readily believe that even Scion dealership personnel fail to correctly understand the Scion policies.
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I know they have to sell it at whatever sticker price is on the car,
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"Sticker price" is customarily interpreted to mean the manufacturer's price sticker, i.e. MSRP.
Dealers of all makes regularly put "stickers" on their cars that "adjust" the price -- upwards, of course.
The Scion policy requires dealers to clearly mark their cars with their selling price, whatever that may be today. (Tomorrow could/will be different.) Scion requires dealers to "stick" to their "sticker price," on that day. Hence the "no negotiating necessary" claim.
They tell us that this is good for us.
But, I LIKE negotiating lower prices, and I am willing and prepared to take as much time as is needed to negotiate a satisfactory price.
The way to circumvent this dilemma is to bring a trade to the table. You can negotiate
that all day long, even to well over it's real world market value, in which case you have effectively negotiated a discount on the new car. Right?
However, in the case of the limited production (I think?) Monogram Series, I would be surprised if anyone negotiates a good deal. It might even be difficult to find a dealer willing to part with one for "just" msrp.
When I bought my twin shortly after the first ones shipped to America, I found only one dealer willing to sell one to me for msrp. All the others had additional dealer markup (ADM) attached, often a lot.
In time, if the Monogram Series languishes on dealer lots, unsold, the price will naturally come down.
As a rule, "Early Adopters" will pay a premium for the privilege.
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but I didn't know the sticker price had to be msrp.
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Your implicit assumption is correct -- the selling price does NOT have to be msrp. A Scion dealer is free to post whatever price she likes, including a price well under msrp, under invoice, even! Early sales in California last year saw dealers adding $5000 and up ADM. It's capitalism, it's America, and it's a free country. She is only required to stand by that price for that day. Tomorrow is a new day. If buyers stay away in the droves at her price for today, well then she may decide to offer her product at a more agreeable price tomorrow. You never know your luck, right?
The Scion pricing policy is frequently misunderstood.
I hope this has been helpful and informative to you and to others.
