[Deep Six]

I really wonder whether Toyota or Subaru will have the greater influence on the twins future. I've always felt that this car was targeted more towards the Subi enthusiast crowd as a new variation from the AWD performance formula. For Toyota, it meant new appeal away from the typical Corolla / Camry buyers. Marketing will be paying close attention for the first 2 years to see who bought and sold and that data will influence any future updates.

My speculation is that if reaction is weak to the easy cosmetic or feature updates, then performance options will eventually arrive. In the 3rd or 4th year, they will be looking to lure the original buyers back and most will need something substantial to motivate another purchase at that time. With other manufacturers jumping in this market I think the turbo variant from the WRX is inevitable even if it is strictly a Subaru offering. Easy moniker that people will gravitate to as well, BRZ Turbo or BRZ STI