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They need to completely forget about a convertible and focus on what people really want. Why are most people who are in the market for an affordable sports car not buying it? It's almost certainly due to power. Even if they bumped the power up a little, it would likely be enough to satisfy many Americans who are used to good power from their previous vehicle.
However, I think it's quite normal that sales are tapering off now. That's why most manufacturers have 2 year refresh cycles. So, fix the reliability concerns with the car and give it more power with a smooth torque band and maybe add things like an arm-rest (but not that funky clunky Scion one they came out with recently). Then the sales should pick up again for another two years at least.
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Toyota + Subaru = 
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