[Tt3Sheppard]

A lot of it has to due with the target market. A lot of people are in debt with college loans, etc and can't afford a brand new car. Those with money prefer SUVs, crossovers, family vehicles, etc. Small minority can afford brand new sports cars even if they are $25k. Maybe in 5 years once this car is below $15,000 then might you see a sales increase. This is not counting those like most of us who have been waiting for this car for a long time.