The comments to the article make it clear why sports cars like these aren't volume sellers and will never be.
One guy said he owned an FR-S for 2 months and was glad to sell it at a $4k loss because:
- it was too small
- the interior was cheap and not refined
- the suspension was too harsh
- the engine lacked power and needed to be rev'd out
Or as I see it, light, cheap, high-revving, and nearly track-ready.
Another guy said it was overpriced compared to 4-cyl Altimas and Camry's.
In the end, the exact reasons it doesn't appeal to the masses are the same reasons I bought one. God bless our Toyobarus.