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I think if there were direct competitors coming soon, there could be a desire to keep pace from a business perspective. If you have to fight to get someone to buy an FR-S instead of a 250SX or RX-9 (I made these up), there's a reason to make it more appealing.
In the current market, there's not anything else like the FR-S out there, so people either buy this car or they don't. Not much business incentive to change it.
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