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I think many people get more upset over poor customer service rather than if a business is registered with their local authority. This is where the iTrader feedback system on the site should be utilized by all buyers and vendors. I know it's not perfect and it can be hustled, but at the very least it provides some sort of flag that something is or isn't right with a vendor. I am in favor of looking for credentials, but moreover I am in favor of some sort of requirement to use the iTrader feedback system wherever possible understanding, of course, that enforcement might be tough and/or impractical.
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