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I was at the Chicago auto show as well, and they didn't seem like they thought they were better than anyone. Sure they were younger, but the brand is aimed at the younger crowd. It is more inviting to talk to someone closer to your own age. However, they would talk to anyone and answer questions as best they could. Subaru was friendly, too. I don't think I dealt with anyone there that was outright mean or had measured me up before I even spoke.
I couldn't decide which I liked better at the show. I really liked the look of the Alcantera leather in the BRZ, but I prefer the exterior of the FRS. If I had to make a choice today, I'd go with the FRS, but I'll have plenty of time to decide.
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