New to the site, just wanted to chime in...
The answer lies within the prospective owner. It's a personal choice at the end of the day. You make your decision based on the information you have obtained through your research. If you don't do the research, then neither are the car for you.
Personally I am leaning towards the FR-S. I'm going to have to touch it before I buy, but i'm on the waiting list and I am excited to be one of the firsts to touch the virgin. Hehe. The interior isn't too much different to the BRZ. Stock stereo in the FR-S is Pioneer, same as my Scion. It's not the best, but it can still kick.
Bottom line, when I think of Subie I think of Off Road. Yea the WRX STi is bad ass, but Subaru has never had that sleek look, the BRZ throw's me off a little bit from their usual. When I think of Toyota I first think of my all time fav., Supra, then of course Lexus LFA. The FR-s may be the thing to give the Scion brand their credibility (not sure that's the word I want to use, but i think you get my point). Yea, the Subaru may have a STi version of the BRZ. BUT when asked if turbo might be put into the FR-s Tatsuya Tada just giggled...
Maybe for stupid reasons, FR-s is the car I choose. Personal Choice.
