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I originally voted 20-23k but now I'm pretty sure it will start at 24k. Why? Because the Mazda Miata, which is a smaller and technically simpler car (inline-4 engine, no direct injection, no rear seats, 5-speed manual, etc), starts at about 24k. And the Genesis also starts at about the same. Not to mention, the dollar is getting weaker to the yen. So I say 24k for starters and up around 28k with options/luxuries.
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