"The case for killing Scion and setting Prius Free"
Excerpt:
The Sales Data
Scion isn’t doing well. Actually they’re doing horrible.
Sales in 2013 were down 60% from a high in 2006. But not to worry Mr. Toyoda, I have a solution!
1. (Quietly) Kill Scion.
Yes, it’s time to cut the brand loose. Sales are faltering and other than FR-S, the brand doesn’t appear to have any product that will save it.
2. Replace Scion with Prius
Prius has become synonymous with fuel-efficiency and being green. Since the brand expanded the lineup with C and V, they’ve dwarfed Scion’s best year by 60,000 models. Making Prius a standalone brand will allow Toyota to further define and hone the consumer message on efficiency and explore new product offerings.
3. Build Prius CUV, Prius FR-E (EV FR-S) and small (very) light-duty ‘van’... continued in article.
Link:
http://www.thetruthaboutcars.com/201...ng-prius-live/