Quote:
Originally Posted by spin9k
Gee .. I guess the odd 750,000 Miatas/MX-5s Mazda has sold can't encourage Toyota in making that that financial case  And it's not about the sales in any particular year, car model sales go through cycles, it's the long term that's important and filling a market niche Toyota is missing.
Don't forget the new lightweight SkyActive MX-5 is due shortly and the sales in that niche should show a good bump. Toyota is simply being proactive here. Competition is good for any enthusiasts car, and the sports car market in particular need all the attention from the press/mags/manufacturers it can get.
What I hope is Mazda intro a new Coupe MX-5 as competition to the Toybaru models....
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they've sold that many... since 1989... sure it beats out every other sportscar, but that doesnt mean toyota should throw their hat into the ring as well.
my idea is better. use the chassis to make a hybrid 2 seat convertible. give it the prius name. sell millions within a few years...