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I think my dad (who works for Toyota, corporate level) said Kia was starting to get better with their quality more recently. Then again, I think he said that a couple years back, and probably wouldn't admit it today. He's gotten a lot more close-minded about competition recently. Used to say Ford makes a terrible car, but a great truck. Couple month's ago he complained to the construction company working on a Toyota project that he was tired of getting picked up and drove around in Ford trucks at a Toyota site. So who knows.
I'm neither here or there on the subject, but as far as Kia quality, apparently they're getting better.
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