[dookie11]

Originally Posted by OrbitalEllipses

Well. First you have to wait for the car to come out (in any case, it doesn't seem like you're pre-ordering). Then you go to Edmunds.com and get the TMV for your car in YOUR area. You use that as a negotiation tool.

For example here's a hypothetical situation: a year from now the BRZ is selling for, on average, $24840 at your zip code (this is your TMV). The MSRP is $25840 and Invoice is $24495. Realistically, you shouldn't pay for more than the TMV; you come into the negotiation armed with the price are paying. The dealer knows he's gonna have a hard time selling it to you for more than that and thus you are better able to get a price that meets your requirements. The problem here is that the those prices haven't been announced yet AND demand is high. No dealer has incentive to sell for less when the car is LIMITED and DEMAND is high. Quantity supply curve shifts left and quantity demand curve shifts right, equilibrium price goes up (if I'm getting my basic econ right, it's been a while).

Basically, don't expect a good price as you don't really have any power in this negotiation beyond refusing a price you don't want to pay. I'd love to give you pointers, but this is my first new car. Depending on who I was talking to, I asked either leading questions that would get me the answer I wanted (e.g. "That's including freight, right?" "That's fully refundable, right?") or an open ended question (e.g. "So how much is that deposit?") to see what the salesman was thinking/trying to pull. Essentially, I was told not to tip my hand initially.

Meh, guess Im not gonna call then, since we don't really know either way with either dealership lolz. Guess I'll just wait on what Rich says in a few days.