Quote:
Originally Posted by HitTheGas
My point was that, the traditional model allowed cars to be sold for under MSRP, even under invoice.
I don't think Pure Price does unless it's part of "Toyotathon" clearing out last years models.
So they can keep MSRP lower.
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Still doesn't make sense to me.
Traditional model: MSRP $26k, invoice $24k customer pays $24k or whatever
Pure Price model: MSRP $24k, invoice whatever, customer pays $24k or whatever
The model doesn't matter. Customer will still end up paying whatever the automaker wants the car to be sold at.