Quote:
Originally Posted by tranzformer
Pure Price doesn't mean the dealer has to sell at MSRP. It just means they need to sell at whatever they advertise it for. They can advertise the car at MSRP + $1500 and that is ok. As long as it is advertised and openly known to the customer. Pure pricing is a bunch of BS imo.
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My point was that, the traditional model allowed cars to be sold for under MSRP, even under invoice.
I don't think Pure Price does unless it's part of "Toyotathon" clearing out last years models.
So they can keep MSRP lower.