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Simply it's not the American way. Americans want packages and loaded cars. If they did like the European model that you've mentioned above it's harder to make profit. Unless you are European manufacturers, that and non car savvy people aren't going to know what they should have what they shouldn't. Lastly competition comes with cars fully packaged, and loaded. Just look at say a Miata, Civic SI or a Gen Coupe. Si comes fully loaded, the Gen coupe has like 6 trims.
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"The BRZ Section's fine wine" -Zgrinch
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