It says starting at MSRP 28,155* from the above picture, includes delivery fees (at $755 for delivery on 27,400). This page has since been taken blocked off Scion.com
http://www.scion.com/cars/monogram_series/FR-S/
However you can still see the page source html content and it says this..
"MSRP includes delivery, processing and handling fee. Excludes taxes, title, license and optional equipment. Dealer price may vary"
Here are the included images hidden within that html. Not really anything special, just thought people may want them.
I wonder if the LEDs are actually gonna work 24/7, or its gonna be like the 10 Series and they are disabled with headlights ON. Mods available to fix that.