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Originally Posted by LSxJunkie
Read my edit. I have no personal stake in BMW or their business practices. All I'm saying is that they've chosen this path and built a business model around it. They're fairly committed.
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Yeah, it sure looks that way
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And you are also clearly not the kind of person who wants a car with creature comforts. Which is fine. BMW is just not the brand for you then. They are big on creature comforts.
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Even stupid, non-intuitive things like i-drive. Yeah, the BMW that I used to think was cool clearly just doesn't exist any more. It's too bad that they wanna be just another luxury car maker, I mean we already have Mercedes, Cadillac, etc. etc. Too bad they couldn't just be the best
BMW they could be and give us modern versions of the 2002 and E30 M3. I know, wah wah wah!
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In terms of marketing, it'd have to be more expensive than a base 128i, because the market assumption is that if you are buying a sports car, it's already a luxury, so you should pay more for it.
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IMO, the 1-series should already *be* the car I'm talking about. Why they went to the trouble to create a car barely smaller or lighter than the 3-series, whose only competition *is* the 3-series, defies all logic and reason. To me...
IMO, the 1-series should have been 4-cylinder only and *significantly* smaller and lighter than the 3 instead of 95% of a 3 with the same engines.
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However, it can't be more expensive than a 335i coupe, because the 335i coupe is just flat out faster, even if it's less compelling. I'd price such a car around 38k, but well equipped from the factory with limited options. Slot it in under the Z4 line. The current Z4 sDrive28i (with its 2.0T DI 240hp I4) starts at 48k. Which is just obscene.
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It also has an obscenely ridiculous name! Even worse than "1 Series M"!
Ah well, we shall see what the 2-series winds up being. My bet: oversized and overweight!