Quote:
Originally Posted by LSxJunkie
If they do ever build a small car, it'll be priced like an Elise, not an FR-S. Be prepared for that. Honestly, BMW has more invested in their brand image than your 25k is worth to them.
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Every time this comes up, people suggest "oh, you want them to build an Elise"! Well, sure, that'd be great, but there's a GIANT 1000 lb. gulf between the smallest/lightest BMW and an Elise!
There is no reason that they couldn't build a car that's smaller and lighter-weight than the 128i priced in the high20s/low30s and make money on it. Smaller chassis = lighter-weight and cheaper. Smaller, less powerful engine = lighter-weight and cheaper. Smaller wheels/tires = lighter-weight and cheaper. Smaller brakes = lighter-weight and cheaper. etc.
If they want to continue in the Cadillac/Mercedes direction, of course that's their prerogative. As a fan of smaller/lighter-weight rwd sports/sporty cars, the kind that BMW *used* to build, I am free to think that they kinda suck for it.