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I believe the push button start is only on the Limited model? Or at least "Keyless Access and Start" is only on the limited model. And honestly, if they have a button but you still need to put the key in, it's not that cool. The upgraded interior is also on the Limited, too. I think part of the dispute between BRZ and FRS is that we are comparing the very basic Scion to the upper level Subaru. Not that premium doesn't offer anything. You get HIDs and Navigation. I guess we'll just have to see how much it all costs.
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