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The concept of brand loyalty mostly baffles me. Most brands change quite a bit over time, and usually there is at most one car for each brand that I care about at any given time.
For example I love FR-S/BRZ/86, as well as cars like the s2000, Z4 coupe, but really don't care about other vehicles from Toyota, Scion, Subaru, Honda, or BMW...
Also, if I needed to buy a different type of vehicle, say a truck or something, I don't get the point of automatically choosing a brand just because I liked another one of their vehicles. I would research what company makes the best truck and buy that...
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