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^ i agree, in todays world, if you dont offer an image of passion into the company your not gona sell shit.
Even if a specific car wasn't built on passion, but for obvious business reason. The automaker's image of passion helps sell that specific vehicle. And the only people that really know the difference between real passion are enthusiasts. Which want real passionate cars, not sold an image of passion.
As a concept designer I put passion in all my sketches, renderings, and builds. But i know that any of my works made into mass production will destroy what passion i put into them. My heart really goes out to those designers whose ideas get crushed because of business and regulations.
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