I go back and forth between the two.
I like both the boy racer styling of the FRS, but the more mature styling of the BRZ. The front bumper of the BRZ is growing on me, but the HIDs are really cool looking. I would hate to be driving a Scion and see in my rearview the BRZ headlights; I think I would always be a bit jealous.
I would love a Limited BRZ, but I don't care for the spoiler too much. I like the Push Button Start option, but I like it more for the "Smart Key" and ease of getting in and out of the car. The climate control isn't a deal breaker and I don't need heated seats or leather.
So more and more it's looking like either the FRS or the BRZ Premium. Unless the Limited is priced right. And the so far the estimated prices for all models are inching higher and higher.
I hope they are $23k for the FRS, $25k for the BRZ and $27k for the Limited.
Sigh.