Quote:
Originally Posted by go2brz
Everything in life is "doomed" if you look at it that way. I think this was about being "doomed" very short into it's production cycle. I believe this car has the possibility to last longer than most, especially in it's class. Look how long the Eclipse held on and it was not that great of a sports car. But again, I think the Miata is the best example of how long this car can last. Nothing in life is certain though.
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Subaru doesn't have the capital to go developing new models very often. Yes they can sell the AWD 400+lbs Turbo WRX for the same price as the BRZ, and they needed Toyota 4 dev dollors to build the thing.
Subaru's aren't typically "domed", their model line-up is basically the same as it thas been since 2000 in a broad sense.
I see Subaru holding on to the BRZ much more than Toyota holding on to Scion. They wouldn't or couldn't offer the FA20 if/when the partnership dissolves. The FA20DIT is on the shelf and would require just a few engineering changes, impact to MSRP would be minimal.
If you break value-added (true) value part by part between the WRX and the BRZ, the WRX has at least $10k more retail invested. In other words in a few years when the dev costs are paid off the BRZ will be very profitable for Subaru even at low volume. Worth fighting for.
The BRZ with an FA20DIT could keep the platform as alive at least longer than Scions FA20 4-door version.
Subaru is holding all the cards will this car and when Toyota goes back to 4-doors and the BMW/Supra joint venture Subaru will go for the kill. Doubt Toyota will care the GT86 is a vey small percentage of their sales.
They better move fast as the little turbo S Nissan is developing quickly.