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i think if people stop looking at this as true car vs negotiating and look at true car as another tool in order to get the cheapest possible price, there stops being a debate. personally, i used true car to find out all the deals both locally and outside of california. i then took that information to about a dozen dealers and explained that i wanted a brz but locally the frs had a significant discount and out of state the brz had significant discount. i let them know what i expected and initially nobody bit. i just told all the dealers to keep me posted and the next day i had calls from multiple dealers in socal for a brz at invoice.
i think the point is to let a dealership know that you dont need a sales pitch but a means to purchase a car. let them make the choice to make a guaranteed smaller amount right now or have the potential to make more from someone else later but they are not making more off of you now. smaller volume dealers typically cant afford to gamble and keep cars on the lot in my experience.
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