Quote:
Originally Posted by Whitigir
It doesn't matter about the Pure-Price. The Pure-Price is there by Toyota, so less people get Rip-Off, in order to build the Brand Name.
There is always :
MRSP > Invoice > Hold U can interpret it as Above Market > Good buy > Below Market
Now their Pure Price, I don't know how exactly they Construct it, but there is always Room to flex in there. Truecar.com is the website that collect Real time Data of Sold vehicles. That means you can always pull that price, or even better.
Dealer can always sell car at Invoice, or below Invoice price. They will not loose any money. Because there is a thing, that "hold" the real car cost in there. I forgot the true Terminology.
For Example, Invoice of a car is 23,000. The "Hold" value on the car usually is 1,500-2,000 on it. That is how some people are able to negotiate below invoice. Most of the time you can only have 500-1000 in this Hold area....you have to do some legs works. They won't give this in for you that easy, however at Invoice number they will.
Sometimes, just depend on your luck. They may need to hit their Quota for the Bonus from the Manufacturer. They will sell you a car at their loss, for the Bonus or Quota. Give the small, net in the big....kinda game. But that only happen a few times a year...mostly once per quarter. Toward the end of the Quarter or the month or both!!!
Now this Negotiation does not Include any Manufacturer Rebate, Cash, Discount yet. Toyota have November to Remember. I think you can lock in 0% now ? I don't know about their time frame.
Good luck shopping though. Tell them that you are aware of the "pure price" but if they are not willing to discount you, that mean you are buying it else where, even if it is a BR-Z.
A local dealer already offered me 2500 off on a 2014 BR-Z already. But I am still holding out, and waiting for the STI to see.
Do not rush, willing to walk out, remember "It is your Money, Your car"
Good luck shopping, be brave, and you will learn
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You're referring to Holdback. I'm a manager at a Dodge dealership, and its true, holdback does let us sell below invoice
sometimes. Definitely helps us stay in business when we lose money over and over in deals because of TrueCar pricing lol.
Remember, the cheaper the car, the less profit innately built into the MSRP. $2500 off a twin sounds like an excellent deal to me.
Btw holdback is rarely anywhere near $2,000 lol, at least for Chrysler/Dodge/Jeep/Ram/SRT. For example, holdback on a $52,000 Laramie Longhorn Ram 1500 is about $1,100. Not sure about other brands though.