Quote:
Originally Posted by mwjcyber
Subaru Does Awesome Concepts, Boring Production Cars
Posted on: Nov 24, 2013 | 22,266 reads
"Guys at Subaru, are you paying attention here?
First off, we’re Subaru fans here, so consider this constructive criticism directed towards its designers: Guys, what’s up with your production cars lately, specifically the new WRX? It’s packaged right and affordable, yet it looks like a tuned Toyota Corolla. Your BRZ ain’t bad but it could have been much prettier. And yet your latest concepts, specifically the Cross Sport, Legacy and WRX look incredible. So what’s going on here? How hard is it to turn a sexy concept into an attractive production car? Apparently it’s hard for you."
"Heck, even Toyota has made better styling efforts with its latest Camry and Corolla. Neither of those is wonderful, but at least that Japanese automaker tried. Look, Subaru, you make awesome cars but your designers need a good kick in the balls. Our advice: hire away a top designer from a European brand. Kia did just that and now look at its cars. So now it's up to you. Are you going to continue building boxy and bland-looking cars forever or are you going to grow a pair and actually build cars that look like your concepts?"
-CarBuzz
http://www.carbuzz.com/news/2013/11/...-Cars-7717285/ |
I couldn't agree more with you.
This is what I wrote to SOA blog in nasioc:
To SOA Blog,
Thanks for spending time around nasioc listening to what the subaru fans have to say.
I'm an industrial designer and i've been a wrx fan for 10 years now.
I'd like to make an observation from a profesional designer's point of view.
The new car's aesthetics are controversial. We can all agree that the larger part of people do not find the car visually appealing. This has been the case for pretty much every WRX ever. People learn to live with the looks simply because the car is a great performer. I think it's time Subaru addresses this unresolved issue. Take the approach kia did, look where they used to be and where they are now. Their cars are much better looking now than 5 years ago.
This is for the sake of subaru's brand. A better looking car will bring higher sales and even stronger followers.
Yes looks are subjective but you can clasify something as "generally good looking"
When the greater percentage of people agrees which is not the case for this car. Saying this new wrx is good looking is denial and acceptance. If a car has to "grow on you" then the designer failed to do it's job. The front doesn't match rear, flares don't match, proportions are off, etc. On top of that all subaru's look too different. This car has no relation to the BRZ. This should all be managed by the design team.
I'm just a individual but i'm sure i speak for thousands and thousands of people. I know subaru sales are great but i've never heard of a company not wanting to do even better. The way to do that is to sell a better design. Either get a design consultancy or different designers, sorry to be so direct but they are not doing a good job. Change is good, change is needed.
I hope this is taken as a constructive critique
This is what he responded:
"Much appreciated. We try to stay away from debate on design as it's eye and beholder stuff. It 'is' hard to argue against being sold out every month... but we appreciate your view point."