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After looking at both at the Chicago Auto Show, I'm steering toward the BRZ.
The Scion display was a perfect image of the Scion brand, stuck-up, young-ish, douche-baggy looking people, who felt like they were too good to be even talking to you. Just simply horrible, they seem to be going with that kind of image, and that just rubs me the wrong way.
Subaru on the other hand had knowledgeable presenters (of course they didn't reveal any new information, but at least they knew what they were talking about).
Scion people said mid-20s for the FRS, and around $25xxx is the subie, so that's a win for subie, FRS has to start at least $3k less for it to sell.
On top of that, Scion had the Lava Red version on display. Obviously they have no clue that red color in general is the hardest for digital camera to reproduce correctly, so I have a ton of nice looking, color-correct BRZ pictures, and just as many off-color FRS ones. True, this is my camera wrong-doing, but most people don't go to the auto show with pro-level cameras.
For a car that is supposed to save the Scion brand, they lacked everything, not even a keychain or a small brochure. Lack of brochures was blamed on the fact that the "car wasn't released yet, so we don't have anything" and yet subaru managed to have a small print brochure for the BRZ, even though "it's not yet released"
Final thought, since the Scion brand is all about "we give you a basic car, and everything else is a-la carte," then why isn't the stripped down version available in the US?
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