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Just a standard dealer ploy.
Happens with every car that I've ever bought. The original dealer and soon every dealer in town sending you mail about 'special authorizations' to buy your used car and put you into a new one for a "similar monthly payment". Soon you'll see all sorts of mail about how your used car is in "incredibly high demand" and how their owner (or sometimes they even say the manufacturer, just to make it sound legit, as if Toyota somehow tells an independent owner what used cars to buy) has authorized them to do whatever they can to pay top dollar for your particular make/model of vehicle.
If you put enough down that you're not 'upside down' on the note so soon into buying it, then it makes it super easy for them to keep your payment about the same -- you just start all over is all, so all the months of payments you've already made are just down the drain. And if you're upside-down on your note they simply refinance it out for another 12 months or so and you finance the new car for 72 months rather than 60 (or whatever).
Horrible, horrible idea. You go from being a year or so 'ahead' on your payments to either starting all over or, even worse, getting another 12+ months tacked on to get exactly the same car (2014 versus 2013). And the dealer gets 2 more sales (your new car, plus selling your 2013) plus a ton of financing money.
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