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Sadly I can't purchase my vehicle online via Heuerger due to my parents' conservative iffiness when it comes to buying products online.
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You don't really "buy it online" with Clint @
HeubergerMotors, you just get the price online. The extent of my "online" dealings with Clint was "What's your price?" and his response. Every thing after that was straight up 100% the same as every other car purchase I've ever done. You still do every bit of the paperwork on old-fashioned pen-and-paper just the same as any other "normal" car purchase.
I do get there being some apprehension if you were to have the car delivered... you're buying a car totally sight unseen at that point. Easy solution there is just to fly out to Colorado. Clint will pick you up and everything. A $200 plane ticket to save you thousands on your car. Doing that makes there absolutely zero difference with the "normal" way of buying: You come in, sit down with finance, do all the same paperwork, sitting in the same desks, he even gives you the same tour around the dealership he'd give locals (if you want) -- just 100% the same as if the whole "online" thing didn't exist at all. Only difference is that I was in an out in less than 30 minutes, whereas every other vehicle I've purchased took hours at the dealership.
But, if all that is truly out of the question, then there is no "best time" to buy outside of waiting until the end of the model year. If you were in a place with bad winter weather, cars like this tend to be easy to buy in January when no one can drive the things, but in a place like SFO, the demand is going to stay fairly constant. And given what I've seen some dealers are trying to charge in the Bay Area for BRZ's, I wouldn't be holding my breath on getting a good deal anytime soon. Clint however is apparently offering his 2014s for at or below the already-outrageous price I paid for a 2013 just a couple months ago, based on what a local guy who I referred to Heuberger said he was quoted.