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As with the above poster, it's about price for me. At a rumored $24K MSRP for the BRZ Premium including HIDs and navigation, that's a bit more than I'd like to pay. I don't like in-dash nav units, especially in this era of smartphones and Tom-Toms/Garmins. The deal killer for me is HIDs. If the FR-S doesn't come with them then I'm not buying it. In this day and age every car should have HIDs. The optics on my 11 year old WRX suck and if I'm buying a new car it needs to have HIDs.
Personally, the looks between the two are a wash for me, other than the headlights. I can with confidence say the headlights of the BRZ look much cleaner than the lights of the FR-S. The difference in the nose between the two is negligible, though I somewhat prefer the FR-S due the BRZ's black plastic mustache. That said, WRB is one of my favorite colors... I wouldn't mind a WRB BRZ Premium.
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