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The FR-S/GT86 have re-awakened people's imaginations as to what a company like Toyota can do. And they didn't even need to build an unprofitable, high-priced sports car to do it. All it took was a company bold enough to fight against the trend of more hp, more weight, and more luxury to build a back-to-basics, pure sports car. And Toyota has been rewarded with a car that has sold beyond expectations its first year and has strengthened Toyota's brand image.
Speaking from a business (and not an enthusiast) perspective, I don't think the next step for Toyota is to enter the $35k market with a TRD version, as there isn't enough demand for cars in that price/performance bracket and the market is already saturated. Toyota should focus on the next iteration of this car, staying within the same $25k-30k range and incrementally increasing horsepower and cutting weight. Something like 215 hp at 2650 lbs should be achievable through a small bump in displacement (or revising the current FA20) and the use of lightweight materials in the chassis. That would probably be enough for me to open my wallet again in 2015.
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