[Dave-ROR]

Originally Posted by armythug

With forced induction from the factory, this car would be a threat to WRX STI pricing. If this car had the same power as a WRX STI from the factory, people would second guess buying the flagship WRX STI. I think that Subaru is just trying to keep this car at the lowest price point possible and they’re staying away from WRX STI power numbers. So with the BRZ STI, Subaru will give us all the upgrades they can and then just leave it to us to do the engine swaps or whatever we want to do to achieve more power. And here in Australia, the WRX STI is sold as high as $68,000-74,000.00….. So it’s in our best interest (In Australia) that the BRZ STI does not come standard with a turbo.
I just wish that Subaru would sell the BRZ STI with a low output turbo setup. And price the BRZ STI in between the WRX and the WRX STI.

I hate this whole "take sales away from X" arguement.

Fact is I will NOT buy a WRX STI. I used to want one, and almost bought one, until I drove it. It's not the kind of car I want. If the BRZ STI was the type of car I want (and who knows if it will be) I'd buy it at whatever dollar amount I considered reasonable, even if that's more than a WRX STI.

These two cars cater to different markets. There is some overlap, but for many of us on here, if we wanted a WRX STI we'd have one already.