I just wish MS had someone like Naughty Dog. Gears was pretty good fun, but I was never a Halo fan. My personal reasons for MS over Sony was quality and stability of online network and beautiful ergonomics of the controller. I felt most multi platform games looked better and ran smoother on 360, but PS3 had a lot of great exclusive title. In the end, I did get both. To this day, my PS3 is my primary bluray player and I occasionally use it to play an exclusive title with an aftermarket controller modeled after the 360.