Quote:
Originally Posted by pascalbrax
Hey, hater. BMWs are awesome cars, you idiot.
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I define awsomeness in cars as a function of how well it is conceived, designed and put together relative to its cost. It reflects the risk-willingness of the manufacturer, its vision, and its commitment to excellence.
I consider BMW less than awesome for several reasons:
1. When you add up the cost of the car, plus the average load of options, BMW's are quite expensive. For the manufacturer, it much, much less challenging to make a good car if the price is high.
2. BMW rarely makes a groundbreaking design or major innovation, its designs are incremental, testing and then making improvements gradually. This is a conservative approach that has served it well and it does make consistent moderate innovations in technology. So, while they are innovators, they do not make the kind of leaps or take the risks to be really awesome.
3. BMW lags behind the car industry in terms of weight (its vehicles are very heavy) and MPG (though that has improved lately) and in design (getting a bit stale).
4. BMW reliability is far from awesome, though better than MB and Volkswagen.
5. Last, and this is a bit subjective, BMW lacks exclusivity. In my area, and in many rapid growing economies, BMW and its doppelganger, AUDI, are default choices for young executives. They are common as dirt where I am, and they seem to be standard issue for mid-level managers.