I don't like key, it will hole your pockets. On my Alfa I have a very cool looking flip key, it is very practicle. I hope in EU we get this version of the Toyta key.
Ok, for the toyobaru how the key looks is not important, for but any other car it is. Just go to a pub an put the iPhone and a good looking key with a good badge (Audi, BMW, Mercedes, Porsche) on the table and see what happens. You'll get all the girls.