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I guess a lot of us agree that paying over 40k just about pushes the car into the 'not worth it' category. I want this car, I really do, but part of the appeal is the possibility of it being 35, maybe 37ish thousand. Above 40k there are just too many options out there.
I honestly can't see Subaru selling a car with a 2.0L NA boxer engine for a very similar price as a WRX with a 2.5L Turbo boxer engine. I mean, it's not like the WRX isn't focused at the enthusiast so the only people that would choose the BRZ would be those who cannot drive turbo's, or just REALLY love RWD or the looks of the BRZ.
I just don't see that market being big enough for them to justify a 40k+ price.
But...we shall see.
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