Quote:
Originally Posted by thill
Subaru is not making very much money on the BRZ or WRX/STi platforms. It is on people buying Forrester's, Imprezza's, Crosstek's, etc.
If the couple hundred of so people who track their cars with gusto suddenly left the FT86 platform, I doubt Subaru would even care.
I don't agree with it, but the reality of the situation is that the vast majority of people who buy a BRZ or WRX will never take it to the track.
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But the majority of those people are the
CAR GUY for a lot of their friends, have you never been asked advice about what car Mary Sue down the street should look at? I was seriously considering trying to get my gf in a Forrester but now not so much, I know I've influenced a handful of car sales, usually more so than the guy getting paid the commission that day or selling the car. We have more of an effect than you give us credit for.
Win on Sunday, sell on Monday.