[Cjymiller]

The issue here is not that the style is being copied. The wheel industry is incestuous, and successful designs are often interpreted by different companies, both high and low end.

The issue is that Rota is developing it's brand and moving away from the crap wheels that they used to be, much like how Audi moved away from the crap cars they used to build in the 80's and early 90's. By having an outside company use their brand name and logos, Rota doesn't have control over the quality or consistency that (from the consumer perspective) is still associated with the original Rota brand. This is detrimental to Rota's company direction. If corporations are considered "people" what essentially is happening here is corporate identity theft.

Disclosure: I have Rota Grids