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I just had an "aha" moment and apologize if this has been mentioned already. Another purpose of First 86 is probably to capture a "snapshot" of hotspots across the US that should take delivery. Scion already has a rough idea of the key regions from past sales, but First 86 will provide greater resolution as to which dealerships within each region should get X cars with Y colors and Z configurations. It's a supplement to any dealership waiting lists already going on (but not all dealerships do waiting lists). This supplemental info is critical as stock coming from Japan will be extremely limited.
So if First 86 asks you to specify your color, transmission, etc., you can almost expect one to be delivered to a dealership by your home. (I'm probably shooting my thread in the foot by saying this lol)
Anyway, First 86 is still an indicator of demand and market conditions probably for the purpose of allocating dealership deliveries. And I still say market conditions during the quarter leading up to product launch can influence MSRP.
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