Quote:
Originally Posted by Quentin
Great post! I can't imagine them using the first86 as a benchmark for setting the price anyway because there is zero contractual obligation when you sign up. You'd have to figure that 20%, or less, of the people that sign up are honestly, truly in the position to buy this car at all, much less at their proposed timing. With the period only open 8 hrs and 6 minutes, you're further reducing the number of people that would actually, potentially buy the car. Basically, the only people signing up are the folks that have obsessively followed the car from day one and more often than not, those people aren't in the position to buy the car. It is noise data. They'd be insane to set the price based on noise data instead of the actual market research they've surely already done.
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8 hours and 6 minutes is sufficient time to capture necessary data on the ones dying to jump who have been closely following this car. If you set a sign-up window that's too long, people won't jump on it. They'll get lazy and forget. And I never said it's a total benchmark. I said it's just one indicator that
may influence MSRP (not a holistic model).
Good post though. What data would the "actual market research" be based on? Because a couple off the top of my head could be 1) forum usage statistics and 2) Scion mailing lists but those numbers don't represent consumers taking more advanced steps towards buying as much as First 86 or deposited waitlist data. They would represent
noisier "noise data" than First 86.
Yes, there's zero contractual obligation but how else can Scion zero in on buyers without haggling the consumers to make an upfront commitment? Because doing that will just turn them away. Again, this is a crafty scheme. It's the closest you can get the consumers to commit; make them commit psychologically (not in writing) but in a very
formal manner. Now you got yourself better data.