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some of you are making this too difficult. you don't need a harvard or wharton mba to figure out what they're doing to with this site. i'm not familiar with your scion brand but from what ive read in the past they've always tried new ways to market their brand either through music, art, car clubs, etc. . this is just another way for them to build buzz on the car but moreso the brand.
and yes, they already know how much they want to sell the car for but know this. your scion brand is not the manufacturer but a u.s. distributer, they will be buying the car from the manufacturer which is toyota motor corp. in japan. while they may seem like the same entitiy they are not. you have scion motor sales usa which will be the one who will negotiate the price with manufacturing in japan. pray that whoever will be negotitiating (scion distributor) gets a good price because in turn they will sell it to your local dealers for a profit. example: scion may end up buying the car for $21k if they sign up for 500k units over 5 years. then they will sell it to the dealer for $23k but the dealer needs to make a profit so you end up buying it for $24k.
auto manufacturing, distribution, sales "is not and is" like selling other products (eg:phones, tv). automakers have countless shows and special screenings to gauge interest. when they unveiled the FT86 concept back in 09 at tokyo auto show (i think) was the beginning. if there was no global interest then the car doesn't get produced simple as that. unlike other products that get unveiled at shows (eg: phones, tv) they will be produced regardless if there's buzz or not.
i wish we had this promo of first86 because i'd like to have the chance to own the car sooner than later...
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