Well the price speculation does help hype up the car. This kind of thing is great for a product that is reviewing so well in the various automotive publications. The fact of the matter is, once we know the price, 99% of the excitement and anticipation will be gone. Kinda like now that the Abarth pricing has been released ($22K base BTW, fair I think for that car.) it takes a bit of the spark out of it, not much left to be excited about. We know the FRS/BRZ will be very good. How good and at what price is all we really have left.