[switchlanez]

^Facts: Toyota corporate executes business on a quarterly schedule. Japan and Portugal announced prices by Q1 start; Scion announced First 86 instead. Businesses take market conditions of the quarter preceding the launch into account for their product launch strategy. Not every consumer on Scion's lists can/will afford the FR-S at launch. Those lists contain data related to demand. Price is based on demand. If demand expectation is overshot, price becomes inflated. PRODUCT PRICE GENERALLY DOES NOT CHANGE AFTER IT HAS BEEN PUBLICLY ANNOUNCED BUT CAN CHANGE INTERNALLY ANYTIME BEFORE ANNOUNCEMENT.

I'm sure there's more I missed, but my opinions were extrapolated from the above. I don't have access to or am too lazy to dig up the sources (college textbooks, other members' posts, internal business schedules from past & present employers: Toyota, Cisco, Kyocera, HTC, etc.).