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Actually they did a pre-order similar for the Prius Plug-in. There was actually no warning, they sent an email and announced price with a time of 96 hours to react with the configurations you wanted.( I think it sold out within the first day though) With-in this time, they advise that you go into your local dealer and prepare for all the paperwork for financing if needed. If you don't react and confirm your order in time you will not get the car and the car isn't even released until probably fall of 2012.
I am thinking it will be very similar with no discounts and no extra perks, just you get the car earlier. There was no test driving available etc for this car. Unless you went to one of their like two events in San Francisco or Detroit for the event test drives to purchase their cars early. More for those that are sure. To me a deal like that would piss me off =/.
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