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I really don't think they are doing this to up the price. But if dealers know how many people didn't get in the first 86 in their area, they would have a lot better idea how many to order. This won't be a car for everyone, so it can help logistics a lot. I bought a car that my dealer had to get from 300 miles away, that doesn't help anyone's bottom line.
That said, I don't know if I'll sign up. It doesn't even say if they are going to get numbered plates, special options, or how long before the release they will arrive(it could be 2 days for all we know). Also I haven't made up my mind which one I want, I was going to check them out at the auto show(which opens to the public just after this finishes).
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