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Old 01-10-2012, 08:15 AM   #67
Dave-ROR
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Quote:
Originally Posted by switchlanez View Post
QFT from another thread:


Hence "First 86" is announced before price is announced. People psychologically commit to buying it before they know its price! I like how in these past months Toyota has leaked facts about what we can expect to see on the production version. Compare that to what info Scion has given us on the actual product we will drive home. Which marketing strategy cares more for its following enthusiasts? Which marketing strategy do we have the power to discourage and what action we can take to do so?
Not really. There is no commitment here. You end up not liking the car, it's price, it's options, etc you simply cancel your request.
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