|
I suspect the pricing strategy has more to do with the Dollar vs Yen. Over the last 5 years the Dollar has gone from buying Y120 to Y76. That is enough to turn a $21k car into a $33k.
Toyota/Scion are leaving at as late as possible to gauge demand and to see for any more currency changes to try at set a price where it will sell the target amount but still bring a profit. The First 86 program helps with this.
|