QFT from another thread:
Quote:
Originally Posted by Spaceywilly
They want to build maximum hype and get people emotionally committed to buying it. Once a person is emotionally committed to buying something they are willing to spend more for it than they would if they were just presented with a bunch of facts. It's also why the focus has been on the concepts and race cars and not the actual production car and specs. Once they put a price on it it becomes a logical and not emotional decision, and car sales is all about getting someone to buy something based on emotion instead of logic. They want the price to be last thing you think about.
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Hence "First 86" is announced before price is announced. People psychologically commit to buying it before they know its price! I like how in these past months Toyota has leaked facts about what we can expect to see on the production version. Compare that to what info Scion has given us on the actual product we will drive home. Which marketing strategy cares more for its following enthusiasts? Which marketing strategy do we have the power to discourage and what action we can take to do so?